This is more of a stream then a post, so take with a grain of salt...
Once in a while, work requires attempts to integrate or utilize social network sites like facebook and it requires the team to create accounts. What follows is a spike in site usage. Connections and account numbers grow as attempts to grow individual 'friends' counts, and this makes me wonder is this all there is? I must have very little in common with the average social network user. I'm technically inclined, 30 something, with an online addiction that is hard to match. Actually kinda sounds like the social network sweet spot, doesn't it? So why don't I get 'it'? What am I missing?
I started this post thinking I just didn't understand social networks, but then I thought about LinkedIn and I see the benefits. Meeting people, reaching beyond your current, and past work locations to find opportunities. I've had a profile on LinkedIn for quite a while, tho I'm not really good about building my network. So, what about facebook turns me off? Lets look at what each site sets as it's focus.
From about LinkedIn:
Our mission is to help you be more effective in your daily work and open doors to opportunities using the professional relationships you already have.
From about facebook:
Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
Could the difference between facebook and LinkedIn just be focus. LinkedIn deals in connecting professional individuals with other individuals or employers, Ravelry connects knitters about knitting (and other topics) while facebook is about connecting with friends about no focused subject. Without focus, facebook just ends up being noise to me. All the trivial noise causes me to end up disregarding most of the site as a whole.
Over time I think facebook will either have to spilt up the site into user controlled group chunks like reddit tries to accomplish with subreddits or they will eventually lose the battle to focused social sites - and I may not be the only one who thinks so. Now that there are platforms - like pinax and even facebook itself - available to ease the initial pain of setting up social networking sites, it wont be long. Developers won't feel the need to sit atop the facebook platform.